PerformX

Brand Identity / Art Direction

PERFORMX is a personal football training brand built around precision, movement and continuous improvement.
The project included brand strategy, visual identity and a flexible design system across digital and physical touchpoints.
A bold, contemporary identity designed to feel as sharp off the pitch as it does on it.

Abstract blurred pattern of wine bottles in grayscale
Stacks of colorful folded fabrics in plastic wrap.
A seamstress hangs up patterns in her workshop.
photography of white treadle on brown wooden rack
Clothes hanging on a rack in plastic covers.